Over the past few years, Liquid Death has been making waves in the marketing world for turning their mountain water into a massive brand. They know how to get consumers' attention through innovative ad campaigns like using Tony Hawk's blood to paint skateboards or partnering with Martha Stewart to launch a limited-edition candle.
But even major brands like Liquid Death rely on content creators to produce UGC videos that are truly authentic to platforms like TikTok.
Our team curated a list of 20+ creators that aligned with Liquid Deaths' brand persona. The results; four creators produced 5x videos that culminated in over 9M organic views.
Most ads suck. And in today's fast-paced world of scrolling for content, consumers can see hundreds of ads daily.
"It's important for brands to carefully choose who they partner with, because when it comes time to develop a branded piece of content, you need to have a concept that's going to feel genuine to their followers."
- Oliver, Head of Brand Partnerships @ Otter Influence
In this case, @vflow_xo was already going super viral for her POV TikToks of "rude" customers. Liquid Death tapped into that content in a very authentic way that got their "this is water" messaging across without taking away the shareability of the video.
This single video gained 1.8M views organically on @vflow_x0's TikTok and was reposted on Liquid Death's page with paid ad spend that generated 19.2M views.
@vflow_xo, 1.8M Views
@miichaelltran, 912k Views
@joe.bartolozzi, 2M Views
@vflow_xo, 4.1M Views
@henrikcox , 192k Views
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