CREATORS
4x
VIEWS
9M+
LIKES
1M+
CPM
$2
OVERVIEW
Over the past few years, Liquid Death has been making waves in the marketing world for turning their mountain water into a massive brand. They know how to get consumers' attention through innovative ad campaigns like using Tony Hawk's blood to paint skateboards or partnering with Martha Stewart to launch a limited-edition candle.
But even major brands like Liquid Death rely on influencers to endorse their brand & produce content that is authentic to a platform like TikTok.
Our team curated a list of 20+ influencers that aligned with Liquid Death's brand persona. The results; four creators produced 5x videos that culminated in over 9M organic views.
TOTAL VIEWS
Most ads suck. And in today's fast-paced world of scrolling for content, consumers can see hundreds of ads daily.
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"It's important for brands to carefully choose who they partner with, because when it comes time to develop a branded piece of content, you need to have a concept that's going to feel genuine to their followers."
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- Oliver, Head of Brand Partnerships @ Otter Influence
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In this case, @vflow_xo was already going super viral for her POV TikToks of "rude" customers. Liquid Death tapped into that content in a very authentic way that got their "this is water" messaging across without taking away the shareability of the video.
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This single video gained 1.8M views organically on @vflow_x0's TikTok and was reposted on Liquid Death's page with paid ad spend that generated 19.2M views.
@vflow_xo, 1.8M Views
@miichaelltran, 912k Views
@joe.bartolozzi, 2M Views
@vflow_xo, 4.1M Views
@henrikcox , 192k Views
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