Echelon, a military-developed performance beverage was looking to use TikTok & IG Reels to launch their brand, drive awareness and let potential customers know they were now available at GNC.

 

We worked closely with their marketing lead to source influencers in the fitness and military niche. After curating and contacting 50+ creators across TikTok & Instagram, eight creators were selected by Echelon to produce content for their launch. 

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Overall, 30+ videos were created totaling over 6.5 million views.