Dyce Games | Otter Influence

CREATORS

9x

UGC VIDEOS

41x

VIEWS

1.2M

LIKES

174k

CPM

$1

OVERVIEW

Dyce Games, known for their hilarious party games Bad People, Hot Seat & Pick Your Poison among others, was looking to grow their presence on TikTok. They also wanted to generate awareness for their new History Channel Trivia game that was launching in Walmart.

Our team developed a custom plan that would tap into our network of UGC creators & influencers.

Over the course of a few months, Otter Influence paired Dyce with 10 creators that produced 40+ TikTok videos & 1.5M+ impressions across sponsored posts at a $1 CPM.

A list of 80+ creators were curated for Dyce to review and select from. Creators ranged from comedy & lifestyle content, to families and couples. Once creators were selected we contracted each one and fully managed the project from beginning to end.

"Since Dyce was relatively new to TikTok, our goal was to be very intentional about testing lots of different types of creators and content.

- Oliver, Head of Brand Partnerships @ Otter Influence

Our team worked closely with every creator to develop content that was aligned with their normal TikTok style and that would incorporate the games in an organic way.

We sponsored two posts with @dannygentertainment that generated 900k+ views. An additional 40+ UGC videos were created for Dyce to post across TikTok, IG Reels, FB Shorts & Spark Ads.