In early 2019, Otter Influence founder Oliver Karp started marketing on TikTok. He was the social media lead for the bubble tea brand Kung Fu Tea and wanted to test out TikToks potential.
After a few weeks of posting content, Oliver had generated millions of organic views for the brands page, far better ROI than any other platforms were delivering. He spent the rest of the year testing content, developing growth strategies and partnering with influencers. By 2020, Kung Fu Tea’s account had reached over 150k followers.
Realizing TikTok was going to become the new go-to platform for brands, Oliver left his role to build Otter Influence, a talent network for the next generation of creators on TikTok. Since its inception, Otter Influence has cultivated close relationships with hundreds of TikTok creators & has fully embedded itself in the creator ecosystem.
As a talent management company the past 2 years, Otter Influence has worked alongside every major influencer marketing agency culminating in hundreds of TikTok activations. After finding that many of these influencer partnerships were falling short, Otter Influence has begun to offer full-service influencer & content marketing for consumer brands.
We’re a young team with a deep understanding of TikTok content & culture and it’s our mission to develop more meaningful partnerships between creators and consumer brands looking to build an audience on TikTok.
Tips On TikTok?
Are You A
GROW YOUR TIKTOK PAGE. BUILD YOUR AUDIENCE.
We take time to learn about about your brand, target audience and marketing goals. Then we curate a list of the best-fit creators & develop a content strategy that will optimize your growth on TikTok.
We optimize your brands growth on TikTok while saving your company time and money.
2.7 million followers
Done-For-You Influencer Marketing & Content Creation
PROCESS & TIMELINE
6.1 million followers
HOW WE WORK
Pair You With The Right Creators
We take many variables into account when curating a list of creators for your brand to partner with. Not only do we want to make sure their content & audience is a good fit, but we’ll look to pair you with creators that have an affinity for your brand & a reputation for going viral.
We find it’s best to request multiple videos from each creator and repost their content to secondary platforms like Instagram. Not only will this significantly drive down the cost per video, but it will also allow us to test multiple pieces of content with each creator.
Once we’re confident with the creators we’ve selected, we’ll review their video concepts & offer guidance to make sure they’re putting their best foot forward to make this a successful partnership. We’ll also be taking into account things like, what’s trending at the moment & what type of content typically performs well on their page.
Collect & Interpret Data
To make sure we’re always learning something with each new campaign, we collect and interpret data to ensure we know exactly how much of an impact each creator is having.
> We develop an influencer marketing strategy that is customized based on your brand, industry, and overall marketing goals. Our team has been a part of hundreds of TikTok activations so we have the expertise to help you get the most out of your influencer marketing.
> We work closely with each influencer to ensure your brand receives high quality content that can be repurposed for organic usage or strategically placed for paid ads.
> Is your brand completely new to TikTok? We'll get you started with a content strategy & game plan to start building your brand's presence.
> Save time & energy finding TikTok talent by tapping into our extensive network of content creators. Once we learn more about your brand, our team will provide a curated list of talent suggestions for you to choose from.
> Successful paid ads on TikTok begins with creators who can develop branded content that is native to TikTok. Once that content is perfected, we'll optimize the ad distribution to meet your goals.
> Our team will create a long-term strategy to build your brands TikTok page, create a consistent stream of content, and develop sustained growth.
> We handle full communication with each creator from outreach & fee negotiations to content creation & posting. Our team will remain in constant communication with you throughout each campaign to ensure your'e briefed every step of the way.
> Want to set up a giveaway? Need original music produced with full usage rights? How about a hashtag challenge? Our team will develop an activation idea around your goals & messaging.
> From audience reach & follower demographics to total engagement & click through rates, we'll provide a detailed breakdown of how your campaign performed.